CINEWORLD

National Cinema, TV and Print Campaign

The Campaign

Imagine if a classic romcom and a TV ad campaign made a beautiful love child... Thats what this is! The full love story of our two lead characters Jane + Phil could only be fully appreciated by those seasoned cinema goers catching each of the instalments throughout the year. But to make sure , each 30 second spot had to have its own singular narrative whilst also feeding into the larger year-long storyline

Cineworld Unlimited Launch

Our Cineworld Unlimited campaign launched in spring as part of a 4-part, year long campaign across cinema, broadcast, print, digital and DOOH. The Pink Banana team, Twelve and Cineworld are back working together, paying homage to the cult classic 'Ground-Hog Day'. We follow Phil and Rita on a journey of a lifetime with the new Unlimited Cinema Card.

‍

Episode 1 - "Teaser"

‍

Episode 2 - "Phil's Story"

‍

Episode 3 - "Friends"

‍

Episode 4 - "Rom Com"

‍

Media & Performance

The Drum's most recent news features two write ups about our latest Cineworld Unlimited Campaign by John McCarthy.

'Working in collaboration with award winning production house, Pink Banana Studios, the cyclical and fast-paced advert was produced in the style of a movie trailer, featuring an orchestral cover version of Sonny and Cher’s ‘I Got You Babe’, with vocals from Sarah Howells. The advert follows the life of main character Phil Connors (played by rising star and namesake, Phil Dunster; Murder on the Orient Express, Catastrophe), who lives a repetitive, mundane life, until Cineworld Unlimited presents him with a eureka moment, mirroring Bill Murray’s own turning point, where he comes to appreciate the possibilities of everyday life.'

Production

The campaign was spear headed by the creative duo of Pink Banana and Twelve Agency. To bring this script to screen, the immensely talented directors Liam & Grant joined the team alongside an 100 strong crew of some of the best industry. With a week of shooting across 12 different locations, the production brought 'Groundhog Day' to life with an entire ensemble of 24 dancers, popcorn angels, VFX and the budding romance between our very own Phil and Rita. Stay tuned for the following two more trailers to come!

CREDITS Agency: Twelve | Production: Pink Banana Studios | Executive Creative Producer: James Dartnall | Producer: Chris Vlassis | Director: Liam & Grant | Director Of Photography: Dan Holland | Art Director: Amy Addison | 1st AD: Ina Luders | Gaffer: Michael McDermott |MUA: Katrina Flavell | Casting: Scott Casting | VFX: Vlad Caprini | Wardrobe / Art Department Assistant: Alice Cousins | Editors: Gideon Beresford, Chris Prowse | Production Assistant: Camille Nock

More creative stuff like this...

The No-Egg Egg is a game-changer for plant-based diets. This carbon neutral egg replacement promotes plant-based diets, which is right up our street!
CRACKD
This digital series delves into the experiences of footballers from all home nations, mobilising the buy-in from big names in the sport, we educate young players and grass-roots clubs alike, to stamp out hate in football
HOPE UNITED
"The Way OF Weligama" is a captivating series of short films designed to showcase the vibrant culture and traditions that create the enchanting lifestyle of this unique town in Sri lanka
THE WAY OF WELIGAMA
The Venice Simplon-Orient-Express, the most luxurious train in the world, We created a series of three visceral films created to capture the imagination of travellers and indulge their senses.
BELMOND
Coming Soon
STARTING WITH WOMEN
Inspired by the Weetabix On The Go loves and hates, we wrote and created a tenacious online campaign with a rather handsome young businessman to show the world that a breakfast drink really is all you need.
WEETABIX ON THE GO
IPCC Cities conference brings together the world’s urban influencers to debate how cities can spearhead climate change solutions worldwide. Our carbon neutral film concept utilising Skype was a huge hit at the opening.
SUSTAINABILITY CONFERRENCE
This is a spiritual discovery. One in which explores how creativity can contribute to forging who we are, through the eyes of fine furniture maker and author of Why We Make Things and Why It Matters - Peter Korn
A Life's Work
A social awareness campaign delving into the gay community to get honest impressions of dating apps to address the negative culture surrounding it. The pledge sets a benchmark for a positive step forward.
THE PLEDGE
152,000 Indian infants die every year because of diarrhoea, an entirely preventable disease. This VR film explores the work being done by RB and Save the Children to eradicate Diarrhea in children under 5 in India.
SAVE THE CHILDREN
Cineworld Christmas
MARY POPPINS
A documentary exploring the stories of four young Malawian women who face everyday challenges of female inequality. From playing football, being a lead guitarist in an empowering girl band and living with a disability.
DAUGHTERS OF MALAWI
On this epic journey, we get a rare glimpse into the fascinating world of the Mahouts, experiencing first-hand the extraordinary relationship between man and elephant.
MAHOUT
We worked with GQ Magazine US to showcase the collaboration between two luxury brands; Range Rover and Zenith. This series of short branded films with the central theme of “What it means to be a modern gentleman.”
TIMELESS PLEASURES
This year-long episodic ad campaign takes the audience on an engaging emotional journey. Like the classic blockbuster romcom Groundhog Day, the ads show the demigod-like powers you can posses with the Unlimited Card.
CINEWORLD
A series that investigates the effects of high performance racing on the brain. The films reveal the true effects of long-term driving on brain activity and give insight into highway safety internationally.
FORD RACING PSYCHOLOGY
Working closely with Hello Fresh Global we developed a modular production approach to deliver 27 unique TVCs in 7 languages, distributed across 11 countries.
DINNER IS SOLVED
Badoo wanted to address the lack of authenticity used across other dating app adversing. We reimagined advertising for lifestyle apps championing the need for authenticity and reality with "True Stories"
TRUE DATING STORIES
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.