We partnered with the HelloFresh HQ to create a bespoke modular approach.
Success for this project was to deliver more diverse, territory specific creative, and platform specific deliverables to launch HelloFresh globally.
The challenge lead us to adopt a bespoke modular approach to the creative, production and editing processes. The campaign is the first to represent more diverse family units and couples for this fast growing global brand. The dishes, script and pack-shots were each localised according to data-lead insight.
The results smashed all expectations with improved engagement, brand interaction and customer conversions across all 13 territories.
This 3 month collaborative effort between PINKBANANA studios and the HelloFresh Global Brand team resulted in a 12 month media campaign across Print, DOOH, VOD, TV + Social. We had just 10 weeks to write the creative, produce a 3 day shoot in London, edit, clear and distribute 55x TVC formats, across 13 countries and 9 languages.
A key value of PINKBANANA studios is sustainability and minimising our carbon footprint is at the forefront of our professional practices and a company wide mindset. We place significant emphasis on reducing our carbon footprint and include a carbon offset policy as part of all projects. We partner with The World Land Trust to help support their work preserving endangered rainforests. HelloFresh was a pioneering partner in realising our sustainable practices. We saw our donation to The World Land Trust contribute to the preservation of 10 acres of the rainforest, while on set we introduced Pink Banana reusable water bottles, recycling and minimal plastic waste on set.
Have a look at the 3 fantastic days on set we had with the HelloFresh TVC cast and crew!
